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So you want to start a business but you don’t know the steps to take to get there. Entrepreneurship is no simple journey. It entails a significant amount of time, hard work, failure, and rebuilding. But a true entrepreneur is not afraid of the struggles that come with such a rewarding endeavor. If you are ready to start your company, there are quite a few things to know and steps to follow before taking the plunge.
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Being a small business owner means wearing a lot of hats ranging from a customer service representative, accountant, and project manager. This leaves little room to focus on marketing. One of the best ways to market your business is through local press coverage. The primary goal is to attain new customers and make your business known. While media coverage is a goal of many businesses, it is a tedious task.
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The biggest challenge that content and blog writers face is writing content that is not only optimized for search engines, but also appeals to their audience. Writing search engine optimization (SEO) content isn’t difficult, but it is often misunderstood. Before we divulge any further, it is essential to understand what SEO is. When individuals type a search query into a search engine, such as Google, the results appear as a result of search engine optimization. The better your SEO tactics, the higher your content will rank in search results.
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Mobile applications are becoming more and more common and are a new standard for companies to operate via mobile devices. With nearly a million apps available on both iOS and Android app stores, don’t confuse mobile websites with mobile applications. Think of it as a website is to a desktop as apps are to mobile. When developing an app for the first time, there will be a lot of questions and even more trial and error scenarios.
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Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the cerebral cortex is made up of neurons that a process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, and encourage customers to take the desired action.
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Each year brings with it new elements and styles in website design. While some elements help explain your company, others improve how content looks on specific devices. Although it is not necessary to include every new trend that arises on your website, many have the potential to improve user experience. With so many options to choose from, it can also become a grueling task to determine which are really worth considering.
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Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.
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When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark.
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Simply put, intranets are internal company websites. While they tend to be more popular amongst large organizations, they are slowing emerging in the small business world as well. The benefits of having an intranet are significant, with a focus placed on saving time and streamlining business functions. Let’s examine the top benefits of an intranet.
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The way in which people are searching for information online is changing significantly. People are increasingly using voice search on their smartphones, tablets, and voice assistants. According to Hitwise, approximately 60% of searches are now performed on mobile devices. If you haven’t updated your search strategy to adapt to this advancement, you are missing out on the chance to reach potential customers.
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As a business owner, your intellectual property is your lifeline and needs to be protected accordingly. It can be a confusing issue and many individual don’t seem to have a solid grasp of how, why, and when to protect their products, or if it’s even necessary. Let’s explore what you need to know to protect your brand.
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At Brian Cozzi, Inc. we strive to build websites that are optimized for mobile and have worked with many new clients to update older sites for mobile-friendliness. While we have written blog posts in the past that outline the importance of mobile optimization for modern websites, there is still a wealth of confusion over what it means to have a mobile site, how they are built, and what design approach they use.
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Big companies such as Sony, Verizon, and Experian have all landed themselves in the news due to hackings that have left sensitive user information out in the open, but cyber criminals are beginning to target small businesses through scams. These generally fall into three categories including spear phishing, fake emails, and malware.
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At Brian Cozzi, Inc. we build countless websites. All of them have different designs and functionality, but there are four elements that are essential on every site. Thoughts of flashy features may be running through your mind, but think again. These entail simple components that are highly important. Below we will discuss what they are and why they are needed.
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An application, often referred to as an app, is a program designed for use on a mobile device. Most people use apps everyday and the growing popularity is pushing businesses towards jumping on the app bandwagon. While not every business needs an app, it is an increasing trend that requires a lot of time and understanding. If you do decide to create an application, you must select which type offers the best combination of functionality and cost.
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Videos can bring your business to life through grabbing the viewer’s attention. According to Wyzowl, 61% of businesses have started using video content marketing. This trend has progressed rapidly and will reach new heights in the near future. With video marketing being one of the newest additions to the promotion toolbox, you may still have your doubts. Keep in mind that video is one of the most versatile and profitable digital marketing tools available.
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Your website is an interactive powerhouse that can do a lot more than just post jobs and accept resumes. Through using the right hiring strategies and tools, your online application process can be transformed into a robust engine attracting both qualified and enthusiastic applicants. While the majority of jobs were previously filled through networking and referrals, in today’s age recruitment happens largely online.
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A company’s “Who We Are†page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers.
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There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields.
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Good design is good business. Investing in your company’s image and branding is a strategy that will pay off in the long-term. While it may be easy to toss graphic design to the wayside, consumers can tell the difference, which is why investing in quality professionals who are experienced in graphic design is essential.
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According to Statista, an estimated 1.61 billion people across the globe purchase goods online. This relays to trillions of dollars in annual retail sales. Given this data, most businesses have taken advantage of the online market in order to maximize profits. A major concern that many online businesses face is cyber attacks and hackers. But fear not, there are plenty of ways you can protect your business online.
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In today’s technologically advanced society, a website for your business is a necessity. Unfortunately, many businesses make significant mistakes that inhibit the connection with customers and hinder sales. If your business currently has a website that is out-of-date or experiencing any of the aforementioned problems, it is time to call in the professionals.
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Design is made for people. That being said, you cannot understand good design if you do not understand your audience. User experience is the essence of design, which prioritizes needs in every aspect of a product experience. UX designers must look beyond interfaces and address the big picture, which requires meeting user needs and expectations.
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Most of us have turned to Google and searched our name at one point in time. Don’t let your social media or online presence keep you from a new opportunity. There is significant value that lies in your first impression. You must look good, act professionally, and put your best self out there. It is essential to do everything within your power to minimize flaws and rid anything that is potentially damaging.
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The American dream is to own your own business, whether that consists of opening a store or starting a restaurant. The goal is to turn a passion into a career, however many people are held back by the fear they won’t be able to manage it successfully. There are a number of challenges that small business owners may face but through taking a leap of faith and becoming savvy, you too can make your dream come true.
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Social media marketing can help elevate your audience and customer base drastically, but getting started can be challenging. It is imperative that you understand social media marketing fundamentals from maximizing quality to increasing online entry points.
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Client testimonials are essential for establishing credibility and a sense of stability. Additionally, they provide a boost to your conversion of new customers. According to WikiJob, when site visitors are able to see feedback from satisfied customers, sales increased by approximately 34 percent. But it isn’t enough to simply publish these testimonials. There are clever ways you can go about it to help grow your business.
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Websites must have a multifunctional design in order to be effective. It should improve user acquisition, heighten engagement, and help your business retain customers. Your design team thinks of it as a combination of science, psychology, and art where each element creates an interactive experience that engages the target audience.
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eCommerce is exploding and many startups are beginning to establish their online stores. While this may seem simple with all the DIY tutorials and business tools available, it is easier said than done. It is essential to make sure all the elements for your online success are in place.
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The term “duplicate content†or “duplicate content penalty†is a term frequently used by Internet marketing gurus. This refers to the idea that having content on your website that is similar to existing content on the Internet, will cause your site to perform poorly within search engines such as Google and Bing.
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Intranet designs are intended to help employees within an organization reach higher levels of productivity, motivation, and communication. While intranet tools and programs come and go, if the design falls into one of these debilitating categories, it can impact employee morale and ultimately increase the overall costs.
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While some try to compete using shear volume through pumping out mass articles, it is not necessarily the most practical approach. Content that intrigues readers is what top search engines, such as Google and Bing, pick up.
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A logo is one aspect of a company’s entity, with its shape, color, font, and image strikingly different from other logos within the same market niche. Essentially, logos are used to identify and make it immediately recognizable with the intention of inspiring trust, loyalty, and superiority.
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On average, marketers spend one to five hours per week on Facebook. This time has gradually increased due to companies spending more resources creating content and responding to customer queries. This doesn’t have to be the same scenario is your case. With a few tricks and tools, you can achieve more with Facebook marketing in less time.
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Video marketing trends have seen a recent boom, especially among social media applications such as Facebook, Snapchat, and Instagram. If you want your video marketing strategy to keep up, stay on top of this year’s top trends.
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Using outdated eCommerce strategies is a hard habit to break, but can lead to an abundance of trouble. It is easy to grow complacent when your current eCommerce tactics are making a profit. While most people become uneasy with change, it is essential to constantly re-evaluate your approach.
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Mobile applications have officially taken over. The future of mobile application development promises to see the continuing emergence of new, cutting-edge techniques and tools accompanied by growth in traditional technologies.
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Generally speaking, new technological innovations and wide-range adoption take approximately twenty to thirty years before they are accepted as the new norm. When society references the “next big thingâ€, it has usually been around for quite some time within limited circles.
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The print world is a lot more complex than most think. With an abundance of proofs, color correction, press checks, and papers to choose from, it can be difficult to determine what print method is best.
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Many companies have the belief that social media management is a meaningless task that utilizes unnecessary funds. In a down economy, the first budget that is generally cut is marketing efforts, unless the company is forward-thinking and understands how vital this component is for their business.
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The majority of external websites on the Internet are designed to capture an audience and maximize conversion time. The goal is to draw users deep into the website and intrigue their curiosity with relevant and interesting information. By contrast, intranet sites are designed to be viewed by audiences inside an organization and are hidden from the larger World Wide Web.
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Blogs and articles geared towards search engine optimization are an essential part of social media management. Studies have shown that sharing at least one blog per week can help drive traffic and lead to more client conversions. Through regularly posting fresh content via your website or various social media outlets, you can easily introduce potential customers to your brand.
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As society begins to rely more and more on technology to fulfil their everyday needs, it is important to incorporate this into your business in order for your restaurant to really thrive. There are a few online tools that can be created and customized by your website designer to not only save countless hours of time, but to also take your restaurant to the next level.
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Search engine optimization (SEO), is an important aspect for any website owner to improve their rankings and draw more traffic to their site. Major search engines, such as Google, utilize core algorithms in order to provide the most relevant results quickly and accurately. As technology continues to evolve, SEO changes are expected to adapt as well.
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We currently live in an age that saturates information with images and messages. Everything we strive to know can be easily found at our fingertips through computers or smartphones. Your logos should be simplistic in order to cut through the constant noise associated with millennial living.
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Responsive eCommerce platforms must work across all devices, as it has now become the norm for individuals to make purchases on not only desktops, but also tablets and phones. Mobile sales have skyrocketed over the last decade, so ensure that you are making your mobile checkout process is seamless and representing your brand in the best way possible.
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Regardless of whether your business is a giant corporation spanning across the country or a local venue, website maintenance is important. Your website provides a worldwide window into your company and is generally the first line of defense in how your product or service is perceived by the general public.
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Although it seems fairly straightforward, there are specific ways that you can improve your Instagram marketing to gain followers on a steady and consistent basis. The more people you can connect with, the larger your audience for your products and services.
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In today’s technology-driven society, many businesses have their own intranet. An intranet portal is an Internet only accessible to those within the company’s internal network. While it is widely thought of as a component only utilized within large enterprises, a company of any size can benefit from an intranet portal as well.
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Most individuals are now using social media, reading blogs, subscribing to newsletters, and sharing high-quality content with others. The overall problem isn’t the creation of amazing content; it is the ability to generate content consistently while sustaining it over time.
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Many individuals venture down the DIY path only to find themselves astray. The realization that the process is more challenging than originally thought is a commonality.
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Law firms are essentially their own entity when it comes to websites, blogs, and SEO efforts. Their unique services can also present challenges with Internet marketing, as they require a theme that can adequately fulfill the needs of this industry.
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A strong logo is not only distinctive, but also intuitive in its ability to quickly convey the purpose and strategy of a company. The right logo doesn’t just stand out. It differentiates itself among competitors and connects the targeted audience so viewers remember the organization along with its purpose.
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Whether you are a big corporation or a local business, Facebook can be a powerful marketing tool when utilized towards the development of brand identity, networking, and keeping potential customers informed.
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The way in which the world accesses content on the Internet is constantly evolving, forcing businesses to change as well. Mobile users are impatient and on the go, so it is important to anticipate the user’s needs to present your products and services in innovative ways.
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The main purpose of an infographic is to simplify a complicated or rather boring subject into an engaging experience. A successful infographic creates visualizations that engage the audience enough to make the marketing message more memorable in nature.
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Mobile devices have taken over desktops, making it necessary for designers to keep mobile components in mind. Website design should be thought of with mobile features in mind first, as it is easier to scale up than scale a desktop down.
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A brand is one of the most valuable assets that a business can possess. Your logo design speaks volumes about the company and often conveys a certain message to consumers. That is why a great deal of time and money is invested into perfecting this essential feature of a business.
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A website can look slick, with amazing products and services. You can implement multiple marketing campaigns, but without some key components, your site may not thrive. While ramping up popularity with your website isn’t always easy, there are various strategies to get people talking.
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While technology is constantly on the rise, a main problem that continues to exist is concerns with security. Information is stolen on a daily basis and subsequently used to send spam messages, open backdoors to systems, damage computers, and steal private material.
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The best way to increase your website traffic is through optimizing it for major search engines such as Google and Bing. Search Engine Optimization (SEO) starts as soon as a web page is being designed.
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Blogs are a great way to inform, educate, and entertain your audience, yet are highly underused. Most companies believe that keeping a blog on their website or sharing to social media is a waste of time.
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A great way to ensure a satisfactory user experience is through focusing on mobile navigation. Seamless navigation enables consumers to easily find what they are looking for and subsequently leads to more conversions.
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Social media now consumes daily life and it is not just reserved for teens and young adults. Adults and grandparents are also beginning to create their own profiles on common sites such as Facebook, Instagram, LinkedIn, and many more.
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If you have a website, you’ve probably heard the term SEO before, referring to search engine optimization. But what is local search optimization? This refers to the practice of optimizing a site for search activity related to a small geographical area. Although this is similar to national SEO, there are a few notable differences.
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When it comes to any aspect of digital marketing, the primary drive behind the request must be company goals. Whether it is an SEO project or a request for a website design, business goals are the number one feature that affects the success of your project.
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Technology is rapidly changing and a number of businesses are finding themselves in a position where their current website does not meet the needs of their company and clients. At Brian Cozzi, Inc., website redesign is one of the top inquiry requests. With years of experience in this field, there are a number of comments by business owners that have become not only humorous, but also painfully accurate.
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Years ago, customer contact and service delivery were limited to store fronts and physical products. In today’s multimedia society, client relations exist in both the physical and digital world. Creating exceptional customer experience digitally comes with a great deal of new challenges.
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The success or failure of a website is based on various user-centric design features. Individuals who navigate online sites glance at pages, scan some of the text, and click on areas that catch their interest.
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The home page of a website creates the first impression for visitors. It gives a brief insight into your company’s story and provides a connection with users. It is essential to ensure your home page is not only welcoming and professional looking, but that it also answers questions and provides clear direction.
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Through using simplistic branding, you can get to the point as quickly and efficiently as possible while entertaining the audience. When it comes to online marketing, consumers want to know which products are the best in the least amount of time.
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A corporate blog is designed to showcase the knowledge and insight of your company. It allows you to position yourself as an expert in specific subject matters and provides a more informal way of presenting content.
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A company’s logo design is a fundamental component of branding, generating the look and feel for all other marketing efforts. It helps differentiate itself amongst the competitors, enabling viewers to remember the organization.
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If you think about how much time you spend online each day via a mobile device like a smartphone or tablet, it should come as no surprise that there is a high need for mobile-friendly websites. While mobile usage has skyrocketed in the last few years, many businesses have been slow to jump on the bandwagon.
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It is a common misconception that some people are generally more persuadable than others. In reality, the ability to alter one’s thinking has more to do with the manner in which an idea is presented. There are three simple steps involved when converting an individual’s way of thinking.
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Throughout the development of your business, there are numerous basic but often fatal mistakes that are frequently made, even by professionals who have been in the trade for quite some time. Here are the most common mistakes to avoid during the business development phase.
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Protecting your company from hackers requires a tight net of website security that must be consistently updated. You cannot keep hackers away using old hacker prevention techniques that are not proven to work. Hackers are updating their craft every day, and you must find ways to prevent information loss or theft when your website is attacked.
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Launching a business is a big project that happens in many stages. There are weeks or months of planning ahead to make sure that the business will be healthy in the long term. Below are the five stages every business owner goes through in order to successfully launch their business.
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If you were a lawyer and went to court wearing sweatpants and a holey t-shirt, there is a good chance nobody would take you seriously. Your clients would likely request new counsel. The point is, image does matter. It's not the only thing, but it does matter. Your personal image is important to your clients, but so is your business image.
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Creating a website is step one. Getting your website to rank well in Google's search results is the never-ending effort -- more of a challenge! Fortunately, you don't have to spend big money or be a technical guru to boost your site's ranking. Let's look at some simple ways to ramp up your website's search ability.
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We've all been there! You click onto a new web page, and for several seconds your cursor runs in a circle on a blank screen. Slowly, the page begins to load. But it feels like forever, even if only a few moments. What can be done to help with this issue? Below are some generalized pointers to get you on the fast track to faster loading speeds.
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Owning and operating a website has become incredibly easy to do. Brian Cozzi, Inc. now offers several distinct and easy to use options for anyone looking to own a website. It is common for a new website owner to think that all hosting options are the same, which is completely false. With such a wide variety of hosting options available, the task of picking a particular service can seem daunting to any website owner.
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Businesses today need to be quick to get ahead. Whereas at one time the big were eating the small -- the fast are now eating the slow. Those who are fast have certain characteristics; they are strategic, organized, and understand their priorities.
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Mobilegeddon is part of the popular lexicon to describe Google’s updated search algorithm. It is also a wakeup call for examining the mobile traffic side of business and the importance of setting up a mobile site or a responsive website as mobile device usage surges.
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Implementing a SSL certificate, or a Secure Sockets Layer certificate is a way to ensure the safety and privacy of your users and potential customers. SSL certificates offer a number of benefits and advantages over other websites that choose not to install and utilize a verified certificate themselves.
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The invention of smart phones has completely revolutionized the way people live and communicate. When friends meet for coffee and have a discussion, the moment something is questioned, either party can pull out their phone, perform a quick search, and find the information they need almost instantly. This sort of 'information on the go' mindset has become a standard part of day to day life in the world today, and has had a phenomenal influence on the business world.
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Social media marketing is an important part of any modern-day marketing mix. Getting your brand online and interacting with customers through social media can increase brand awareness, create lasting relationships, and can consistently gain your company new leads. It’s important for businesses to have a basic understanding of how to create social media marketing campaigns if they wish to get the most out of their marketing budget.
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Potential customers who never think of your business are unlikely to pay you a visit. However, the art creating an image in the minds of customers is more challenging than many imagine; how do you make your company more memorable? Perhaps the most powerful technique is to focus on your company's branding.
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You might be getting tired of hearing about social media, but you have to realize that it won't be going anywhere anytime soon. Social media isn't just for personal use anymore, either; countless businesses have discovered the advantages of a social media marketing campaign, and more are following behind every day. If you haven't started a social media campaign for your business yet, you should consider the many benefits of doing so.
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